Management and Marketing Education

Research on management and marketing education examines how business schools design, deliver, and assess learning experiences that prepare students to navigate organizational and market complexity. Central concerns include how experiential methods—simulations, live consulting projects, and case-based instruction—translate into durable professional competencies, and how accreditation frameworks like AACSB shape what institutions choose to measure and prioritize. As educational technology reshapes how students engage with course material, scholars are actively investigating whether digital tools genuinely deepen learning outcomes or simply add novelty to existing pedagogies. An ongoing tension in the field is how to balance rigorous curriculum integration with the flexibility needed to keep business education responsive to rapidly shifting industry demands.

Works

56,166

Total citations

399,736

Keywords

Experiential LearningMarketing EducationAACSB AccreditationStudent EngagementTeaching MethodsCurriculum Integration