Management and Marketing Education

Scholars who study management and marketing education examine how business schools design, deliver, and assess learning experiences — asking not just what students are taught, but whether they can actually apply it. A central concern is experiential learning: moving beyond lectures toward simulations, live consulting projects, and technology-enhanced environments that more closely mirror the complexity of real organizational decisions. Accreditation frameworks like AACSB have pushed programs to document learning outcomes rigorously, turning questions about curriculum integration and student engagement from pedagogical preferences into institutional accountability. Open debates persist around how to measure genuine competency development rather than surface performance, and whether emerging educational technologies deepen learning or simply make existing approaches more convenient.

Works

56,519

Total citations

401,537

Keywords

Experiential LearningMarketing EducationAACSB AccreditationStudent EngagementTeaching MethodsCurriculum Integration