Management and Marketing Education

Scholars studying the education of future managers and marketers examine how business schools design curricula, assess learning, and prepare graduates to operate in environments shaped by rapid technological and organizational change. A central concern is whether teaching methods—ranging from case analysis and simulations to project-based and experiential formats—actually produce the professional competencies that accreditation bodies like AACSB and employers expect, rather than simply delivering content. Researchers are actively investigating how digital tools and AI-assisted platforms alter student engagement and learning outcomes, and whether traditional MBA structures remain the right vehicle for developing strategic and innovative thinking. Open questions include how to measure the long-term transfer of classroom learning to workplace practice, and how institutions can integrate technology education into management programs without displacing the human judgment and ethical reasoning that define effective leadership.

Works

57,458

Total citations

403,059

Keywords

Experiential LearningMarketing EducationAACSB AccreditationStudent EngagementTeaching MethodsCurriculum Integration