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Author
Shelby D. Hunt
also known as S. D. HUNT, S. D. Hunt, S. Hunt
Texas Tech University · Small Business Administration · University of Wisconsin–Madison · Edinburgh Napier University
About this author
Works
250
Cited by
58,403
h-index
84
i10
182
ORCID ↗
Top papers
The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt
·
1994
·
Journal of Marketing
↗ 17,416
The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt
·
1994
·
Journal of Marketing
↗ 10,451
A General Theory of Marketing Ethics
Shelby D. Hunt, Scott J. Vitell
·
1986
·
Journal of Macromarketing
↗ 2,577
The Comparative Advantage Theory of Competition
Shelby D. Hunt, Robert M. Morgan
·
1995
·
Journal of Marketing
↗ 2,428
The Comparative Advantage Theory of Competition
Shelby D. Hunt, Robert M. Morgan
·
1995
·
Journal of Marketing
↗ 998
Power in a Channel of Distribution: Sources and Consequences
Shelby D. Hunt, John R. Nevin
·
1974
·
Journal of Marketing Research
↗ 848
The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing
Dennis B. Arnett, Steve D. German, Shelby D. Hunt
·
2003
·
Journal of Marketing
↗ 784
Corporate Ethical Values and Organizational Commitment in Marketing
Shelby D. Hunt, Van R. Wood, Lawrence B. Chonko
·
1989
·
Journal of Marketing
↗ 752
The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions
Shelby D. Hunt, Robert M. Morgan
·
1996
·
Journal of Marketing
↗ 747
Cognitive Moral Development and Marketing
Jerry R. Goolsby, Shelby D. Hunt
·
1992
·
Journal of Marketing
↗ 718
The General Theory of Marketing Ethics: A Revision and Three Questions
Shelby D. Hunt, Scott J. Vitell
·
2006
·
Journal of Macromarketing
↗ 598
Alliance Competence, Resources, and Alliance Success: Conceptualization, Measurement, and Initial Test
C. Jay Lambe, Robert E. Spekman, Shelby D. Hunt
·
2002
·
Journal of the Academy of Marketing Science
↗ 563
Books
Marketing theory
1976
·
M.E. Sharpe
Foundations of Marketing Theory
2002
·
M.E. Sharpe
Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity
2003
·
Routledge
The nature and scope of marketing
1976
·
American Marketing Association
Modern Marketing Theory
1990
·
Thomson South-Western
General Theory of Competition
1999
·
SAGE Publications, Incorporated
Truth in marketing theory and research
1990
·
American Marketing Association