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Author
Philip Kotler
also known as Kotler, Philip, Kotler, Philip 1931-, Kotler, Philip dkk
Northwestern University · Johnson & Johnson (United States) · Universities UK · University of Washington
About this author
Works
603
Cited by
57,796
h-index
97
i10
247
Top papers
Marketing management: analysis. planning. implementation and control
Philip Kotler
·
2000
↗ 6,704
Marketing Management: Analysis, Planning and Control
Neil H. Borden, Philip Kotler
·
1973
·
Journal of Marketing
↗ 2,476
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
Philip Kotler, Nancy Lee
·
2004
↗ 2,037
Marketing for Hospitality and Tourism
Philip Kotler, John T. Bowen, James C. Makens
·
1995
·
University of Maribor digital library (University of Maribor)
↗ 1,892
OA
Country as brand, product, and beyond: A place marketing and brand management perspective
Philip Kotler, Drew Gertner
·
2002
·
Journal of Brand Management
↗ 1,850
Social Marketing: An Approach to Planned Social Change
Philip Kotler, Gerald Zaltman
·
1971
·
Journal of Marketing
↗ 1,786
Broadening the Concept of Marketing
Philip Kotler, Sidney J. Levy
·
1969
·
Journal of Marketing
↗ 1,666
Social Marketing: An Approach to Planned Social Change
Philip Kotler, Gerald Zaltman
·
1971
·
Journal of Marketing
↗ 1,361
Marketing Management: The Millennium Edition
Philip Kotler
·
1999
↗ 1,123
A Generic Concept of Marketing
Philip Kotler
·
1972
·
Journal of Marketing
↗ 1,102
A framework for marketing management
Philip Kotler
·
2000
↗ 1,048
Marketing Management (12th Edition)
Philip Kotler, Kevin Lane Keller
·
2007
↗ 1,033
Books
Marketing management
1973
·
C.E. Poeschel
Marketing Management
2016
·
Pearson Education
Principles of marketing
1980
·
Prentice-Hall Canada
Marketing
1987
·
Pearson Education, Limited
Kotler on Marketing
1999
·
Free Press
Strategic marketing for educational institutions
1985
·
Prentice-Hall
Marketing 5. 0
2021
·
Wiley & Sons, Limited, John
Marketing for hospitality and tourism
1996
·
Pearson Education