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Quality Function Deployment in Product Design

Quality Function Deployment is a structured method for translating what customers want into concrete engineering and design decisions, helping organizations close the gap between market expectations and finished products. Originally developed in Japanese manufacturing, QFD has expanded into service industries, supply chain coordination, and strategic planning, often paired with fuzzy logic to handle the inherent vagueness in how people express preferences and priorities. Researchers are actively working on how to weigh competing customer requirements when resources are constrained, and on how QFD can be integrated earlier and more dynamically into multi-stakeholder decision processes rather than applied as a one-time planning exercise.

Works
14,972
Total citations
142,716
Keywords
Quality Function DeploymentQFDFuzzy LogicCustomer RequirementsProduct DesignStrategic Management

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