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Author
Leyland Pitt
also known as L Pitt, L. F. Pitt, L. Pitt
Simon Fraser University · Boston University · Piedmont Athens Regional · University of Leeds
About this author
Works
517
Cited by
19,951
h-index
66
i10
243
ORCID ↗
Top papers
Service Quality: A Measure of Information Systems Effectiveness
Leyland Pitt, Richard T. Watson, C. Bruce Kavan
·
1995
·
MIS Quarterly
↗ 1,763
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
Pierre Berthon, Leyland Pitt, Kirk Plangger, et al.
·
2012
·
Business Horizons
↗ 1,086
OA
Is it all a game? Understanding the principles of gamification
Karen Robson, Kirk Plangger, Jan Kietzmann, et al.
·
2015
·
IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli)
↗ 814
OA
Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand
Pierre Berthon, Leyland Pitt, Michael Parent, et al.
·
2009
·
California Management Review
↗ 517
OA
U-Commerce: Expanding the Universe of Marketing
Richard T. Watson, Leyland Pitt, Paul Berthon, et al.
·
2002
·
Journal of the Academy of Marketing Science
↗ 440
To Serve or Create? Strategic Orientations toward Customers and Innovation
Pierre Berthon, James M. Hulbert, Leyland Pitt
·
1999
·
California Management Review
↗ 361
Understanding Consumer Conversations Around Ads in a Web 2.0 World
Colin Campbell, Leyland Pitt, Michael Parent, et al.
·
2011
·
Journal of Advertising
↗ 353
When customers get clever: managerial approaches to dealing with creative consumers
Pierre Berthon, Leyland Pitt, Ian P. McCarthy, et al.
·
2007
·
IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli)
↗ 342
THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM
Pierre Berthon, Leyland Pitt, Richard T. Watson
·
1996
·
Journal of Advertising Research
↗ 328
Market orientation and business performance: some European evidence
Leyland Pitt, Albert Caruana, Pierre Berthon
·
1996
·
International Marketing Review
↗ 308
Disruptions, decisions, and destinations: Enter the age of 3-D printing and additive manufacturing
Jan Kietzmann, Leyland Pitt, Pierre Berthon
·
2014
·
Business Horizons
↗ 304
Employment branding in the knowledge economy
Michael T. Ewing, Leyland Pitt, Nigel De Bussy, et al.
·
2002
·
International Journal of Advertising
↗ 300
OA