Big Data and Business Intelligence

Big data and business intelligence research examines how organizations collect, process, and interpret large volumes of operational and market data to make better decisions — spanning everything from demand forecasting in supply chains to real-time risk assessment. The practical stakes are significant: firms that translate raw data into actionable insight consistently outperform those that don't, yet the gap between having data and extracting value from it remains surprisingly wide. Active work in the area focuses on how predictive analytics and decision support systems can be embedded into everyday management processes rather than siloed in specialist teams, and on whether the performance gains attributed to big data adoption reflect genuine capability improvements or simply the advantages of firms that were already well-managed.

Works

191,150

Total citations

1,235,083

Keywords

Big DataAnalyticsBusiness IntelligenceSupply Chain ManagementPredictive AnalyticsData Science