Technology Adoption and User Behaviour

Understanding why people choose to adopt—or quietly abandon—new digital tools sits at the heart of technology adoption research, which draws on frameworks like the Technology Acceptance Model to map the psychological and social factors that shape those decisions. Researchers examine contexts ranging from mobile banking and e-commerce to enterprise information systems, using methods such as partial least squares structural equation modeling to test how variables like perceived usefulness, consumer trust, and user satisfaction interact to drive or block adoption. The stakes are practical: organizations invest heavily in systems that fail not because of technical shortcomings but because users never fully embrace them. Active questions in the area include how trust dynamics shift across cultures and age groups, and how the proliferation of mobile interfaces is forcing revisions to models built for an earlier era of desktop computing.

Works

134,948

Total citations

2,424,541

Keywords

Technology Acceptance ModelInformation SystemsOnline ShoppingPartial Least SquaresConsumer TrustE-commerce