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Author
Marko Sarstedt
also known as M Sarstedt, M. Sarstedt, Marko Sarstedt
Babeș-Bolyai University · Munich Business School · Ludwig-Maximilians-Universität München · Goethe University Frankfurt
About this author
Works
528
Cited by
202,164
h-index
106
i10
222
ORCID ↗
Top papers
A new criterion for assessing discriminant validity in variance-based structural equation modeling
Jörg Henseler, Christian M. Ringle, Marko Sarstedt
·
2014
·
Journal of the Academy of Marketing Science
↗ 32,220
OA
When to use and how to report the results of PLS-SEM
Joseph F. Hair, Jeffrey J. Risher, Marko Sarstedt, et al.
·
2018
·
European Business Review
↗ 22,960
PLS-SEM: Indeed a Silver Bullet
Joe F. Hair, Christian M. Ringle, Marko Sarstedt
·
2011
·
The Journal of Marketing Theory and Practice
↗ 20,565
A primer on partial least squares structural equation modeling (PLS-SEM)
Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle, et al.
·
2014
·
DigitalCommons - Kennesaw State University (Kennesaw State University)
↗ 12,633
OA
Partial least squares structural equation modeling (PLS-SEM)
Joe F. Hair, Marko Sarstedt, Lucas Hopkins, et al.
·
2014
·
European Business Review
↗ 10,765
An assessment of the use of partial least squares structural equation modeling in marketing research
Joe F. Hair, Marko Sarstedt, Christian M. Ringle, et al.
·
2011
·
Journal of the Academy of Marketing Science
↗ 7,802
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R
Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle, et al.
·
2021
·
Classroom companion: business
↗ 7,615
OA
Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance
Joseph F. Hair, Christian M. Ringle, Marko Sarstedt
·
2013
·
Long Range Planning
↗ 5,025
PLS-SEM or CB-SEM: updated guidelines on which method to use
Joe F. Hair, Lucy M. Matthews, Ryan Matthews, et al.
·
2017
·
International Journal of Multivariate Data Analysis
↗ 3,824
Predictive model assessment in PLS-SEM: guidelines for using PLSpredict
Galit Shmueli, Marko Sarstedt, Joseph F. Hair, et al.
·
2019
·
European Journal of Marketing
↗ 3,548
Common Beliefs and Reality About PLS
Jörg Henseler, Theo K. Dijkstra, Marko Sarstedt, et al.
·
2014
·
Organizational Research Methods
↗ 3,121
OA
Partial Least Squares Structural Equation Modeling
Marko Sarstedt, Christian M. Ringle, Joseph F. Hair
·
2017
↗ 2,820
Books
Optimiertes Babymanagement
2015
·
Springer Fachmedien Wiesbaden GmbH
Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
2013
·
SAGE Publications, Incorporated
A primer on partial least squares structural equation modeling (PLS-SEM) - 2. edición
2017
·
SAGE Publications
Advanced issues in partial least squares structural equation modeling
2017
·
SAGE Publications, Incorporated
Skalierung Von KI Im Marketing und Die Neue Rolle des CMO
2022
·
Springer Fachmedien Wiesbaden GmbH
IBM SPSS Syntax
2014
·
Vahlen GmbH
Market Research
2017
·
Springer Nature
Multisensory Design of Retail Environments
2023
·
Springer Fachmedien Wiesbaden GmbH