Cultural Studies and Postmodernism

Cultural studies and postmodernism, when applied to communication, examine how media technologies reshape the way people understand reality, power, and identity — asking not just what messages travel through systems like social media or surveillance infrastructure, but how those systems quietly redefine what counts as true, normal, or possible. Concepts like hyperreality, borrowed from Jean Baudrillard, help researchers describe conditions in which digital simulations and algorithmic feeds become more orienting than lived experience itself. As artificial intelligence and big data grow more deeply embedded in everyday life, scholars are pressing on urgent open questions: who controls the cultural meanings that automated systems produce, and how do global information flows distribute or concentrate political power across unequal societies? The work is less about predicting technology's future than about making visible the assumptions already baked into the systems we have built.

Works

4,546

Total citations

10,127

Keywords

MediaTechnologySocietyArtificial IntelligenceCultural PoliticsHyperreality