Consumer Retail Behavior Studies

Consumer retail behavior research examines how people make purchasing decisions across physical stores, websites, and mobile platforms, and how design choices — lighting, scent, layout, the seamlessness of moving between channels — shape what customers buy and how they feel about the experience. As retailers manage increasingly complex environments where a shopper might browse on a phone, try a product in-store, and complete a purchase online, understanding where and why decisions shift has become both practically urgent and theoretically rich. Researchers are actively working out how sensory cues interact with digital touchpoints, whether impulse buying operates the same way across channels, and how stores can integrate data from multiple sources without making the shopping experience feel surveilled rather than personalized. The stakes are high because small environmental or interface changes can meaningfully alter revenue, loyalty, and the broader relationship between brands and the people who buy from them.

Works

95,654

Total citations

752,188

Keywords

Customer ExperienceMultichannel RetailingImpulse BuyingSensory MarketingOmnichannel RetailingStore Atmospherics