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Author
Dhruv Grewal
also known as D GREWAL, D. Grewal, DHRUV GREWAL
University of Bath · Babson College · Tecnológico de Monterrey · Florida State University
About this author
Works
358
Cited by
61,065
h-index
102
i10
227
ORCID ↗
Top papers
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
William B. Dodds, Kent B. Monroe, Dhruv Grewal
·
1991
·
Journal of Marketing Research
↗ 4,692
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal, et al.
·
2006
·
Journal of Marketing
↗ 2,486
The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
Julie Baker, A. Parasuraman, Dhruv Grewal, et al.
·
2002
·
Journal of Marketing
↗ 2,227
How artificial intelligence will change the future of marketing
Thomas H. Davenport, Abhijit Guha, Dhruv Grewal, et al.
·
2019
·
Journal of the Academy of Marketing Science
↗ 2,225
OA
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal, et al.
·
2006
·
SSRN Electronic Journal
↗ 2,010
OA
The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda
A. Parasuraman, Dhruv Grewal
·
2000
·
Journal of the Academy of Marketing Science
↗ 1,780
Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations
William B. Dodds, Kent B. Monroe, Dhruv Grewal
·
1991
·
Journal of Marketing Research
↗ 1,733
Understanding Service Convenience
Leonard L. Berry, Kathleen Seiders, Dhruv Grewal
·
2002
·
Journal of Marketing
↗ 1,568
The Influence of Store Environment on Quality Inferences and Store Image
Julie Baker, Dhruv Grewal, A. Parasuraman
·
1994
·
Journal of the Academy of Marketing Science
↗ 1,514
The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions
Dhruv Grewal, R. Krishnan, Julie Baker, et al.
·
1998
·
Journal of Retailing
↗ 1,397
OA
The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions
Dhruv Grewal, Kent B. Monroe, R. Krishnan
·
1998
·
Journal of Marketing
↗ 1,260
Domo Arigato Mr. Roboto
Jenny van Doorn, Martin Mende, Stephanie Noble, et al.
·
2016
·
Journal of Service Research
↗ 1,210
OA
Books
Marketing
2008
·
McGraw-Hill Irwin
Marketing
2012
·
McGraw-Hill/Irwin
Retail Marketing Management
2018
·
SAGE Publications Ltd
M
2014
·
McGraw-Hill Education
Loose Leaf for Marketing
2017
·
McGraw-Hill Education
M
2008
·
McGraw Hill
Gen Combo Looseleaf Marketing; Connect Access Card
2017
·
McGraw-Hill Education
Marketing
2012
·
McGraw Hill