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Author
Vijay Mahajan
also known as Mahajan, Vijay, V Mahajan, V. Mahajan
Rajiv Gandhi Foundation · Buffalo State University · Purdue University Northwest · Indian School of Business
About this author
Works
272
Cited by
27,458
h-index
81
i10
160
Top papers
New Product Diffusion Models in Marketing: A Review and Directions for Research
Vijay Mahajan, Eitan Muller, Frank M. Bass
·
1991
↗ 2,121
Consumer Switching Costs: A Typology, Antecedents, and Consequences
Thomas A. Burnham, Judy Frels, Vijay Mahajan
·
2003
·
Journal of the Academy of Marketing Science
↗ 1,830
Innovation diffusion and new product growth models: A critical review and research directions
Renana Peres, Eitan Muller, Vijay Mahajan
·
2010
·
International Journal of Research in Marketing
↗ 963
New Product Diffusion Models in Marketing: A Review and Directions for Research
Vijay Mahajan, Eitan Muller, Frank M. Bass
·
1990
·
Journal of Marketing
↗ 922
Delight by Design: The Role of Hedonic Versus Utilitarian Benefits
Ravindra Chitturi, Rajagopal Raghunathan, Vijay Mahajan
·
2008
·
Journal of Marketing
↗ 830
Models for Innovation Diffusion
Vijay Mahajan, Robert Peterson
·
1985
↗ 828
Delight by Design: The Role of Hedonic versus Utilitarian Benefits
Ravindra Chitturi, Rajagopal Raghunathan, Vijay Mahajan
·
2008
·
Journal of Marketing
↗ 702
New Product Diffusion Models in Marketing: A Review and Directions for Research
Vijay Mahajan, Eitan Muller, Frank M. Bass
·
1990
·
Journal of Marketing
↗ 679
CORPORATE BOARD SIZE, COMPOSITION AND CORPORATE FAILURES IN RETAILING INDUSTRY[1]
Rajeswararao Chaganti, Vijay Mahajan, Subhash Sharma
·
1985
·
Journal of Management Studies
↗ 597
An Analysis of E-Business Adoption and its Impact on Business Performance
Fang Wu, Vijay Mahajan, Sridhar Balasubramanian
·
2003
·
Journal of the Academy of Marketing Science
↗ 559
Issues and Opportunities in New Product Development: An Introduction to the Special Issue
Jerry Wind, Vijay Mahajan
·
1997
·
Journal of Marketing Research
↗ 515
OA
Chapter 8 New-product diffusion models
Vijay Mahajan, Eitan Muller, Frank M. Bass
·
1993
·
Handbooks in operations research and management science
↗ 485