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Author
Richard P. Bagozzi
also known as BAGOZZI, Richard P., Bagozzi R. P., Bagozzi, R. P.
University of Michigan · Michigan United · Northwestern University · University of Modena and Reggio Emilia
About this author
Works
516
Cited by
145,148
h-index
122
i10
306
ORCID ↗
Top papers
User Acceptance of Computer Technology: A Comparison of Two Theoretical Models
Fred D. Davis, Richard P. Bagozzi, Paul R. Warshaw
·
1989
·
Management Science
↗ 25,218
On the evaluation of structural equation models
Richard P. Bagozzi, Youjae Yi
·
1988
·
Journal of the Academy of Marketing Science
↗ 20,381
On the Evaluation of Structural Equation Models
Richard P. Bagozzi, Youjae Yi
·
1988
·
Journal of the Academy of Marketing Science
↗ 15,735
Assessing Construct Validity in Organizational Research
Richard P. Bagozzi, Youjae Yi, Lynn W. Phillips
·
1991
·
Administrative Science Quarterly
↗ 6,478
Extrinsic and Intrinsic Motivation to Use Computers in the Workplace<sup>1</sup>
Fred D. Davis, Richard P. Bagozzi, Paul R. Warshaw
·
1992
·
Journal of Applied Social Psychology
↗ 6,104
Specification, evaluation, and interpretation of structural equation models
Richard P. Bagozzi, Youjae Yi
·
2011
·
Journal of the Academy of Marketing Science
↗ 3,617
The Role of Emotions in Marketing
Richard P. Bagozzi, Mahesh Gopinath, Prashanth U. Nyer
·
1999
·
Journal of the Academy of Marketing Science
↗ 3,146
The Self-Regulation of Attitudes, Intentions, and Behavior
Richard P. Bagozzi
·
1992
·
Social Psychology Quarterly
↗ 2,141
Representing and Testing Organizational Theories: A Holistic Construal
Richard P. Bagozzi, Lynn W. Phillips
·
1982
·
Administrative Science Quarterly
↗ 2,074
The Legacy of the Technology Acceptance Model and a Proposal for a Paradigm Shift.
Richard P. Bagozzi
·
2007
·
Journal of the Association for Information Systems
↗ 1,958
An Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Consumer Traits and Situational Factors
Pratibha A. Dabholkar, Richard P. Bagozzi
·
2002
·
Journal of the Academy of Marketing Science
↗ 1,782
The role of desires and anticipated emotions in goal‐directed behaviours: Broadening and deepening the theory of planned behaviour
Marco Perugini, Richard P. Bagozzi
·
2001
·
British Journal of Social Psychology
↗ 1,748
OA
Books
Recall, recognition, and the measurement of memory for print advertisements
1981
·
Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Principles of marketing management
1986
·
Maxwell Macmillan International
Marketing management
1998
·
Prentice Hall
Marketing in the 80's
1980
·
American Marketing Association
Sales Management
1979
·
Marketing Science Institute
Sales management--new developments from behavioral and decision model research
1979
·
MSI
Representing and testing organizational theories
1982
·
Division of Research, Graduate School of Business Administration, Harvard University
Principles of marketing research
1994
·
Blackwell Business