María Leticia Santos Vijande

Top papers

• How organizational learning affects a firm's flexibility, competitive strategy, and performance

  María Leticia Santos Vijande, José Ángel López Sánchez, Juan A. Trespalacios·2011·Journal of Business Research
  ↗ 409OA
• Innovativeness and organizational innovation in total quality oriented firms: The moderating role of market turbulence

  María Leticia Santos Vijande, Luis Ignacio Álvarez-González·2007·Technovation
  ↗ 384
• The effect of market orientation on buyer–seller relationship satisfaction

  María José Sanzo Pérez, María Leticia Santos Vijande, Rodolfo Vázquez, et al.·2003·Industrial Marketing Management
  ↗ 322
• Organizational learning and market orientation: interface and effects on performance

  María Leticia Santos Vijande, María José Sanzo Pérez, Luis Ignacio Álvarez-González, et al.·2005·Industrial Marketing Management
  ↗ 237
• Market orientation, innovation and competitive strategies in industrial firms

  Rodolfo Vázquez, María Leticia Santos Vijande, Luis Ignacio Ortega Álvarez·2001·Journal of Strategic Marketing
  ↗ 204
• The brand management system and service firm competitiveness

  María Leticia Santos Vijande, Ana Belén del Río Lanza, Leticia Suárez Álvarez, et al.·2012·Journal of Business Research
  ↗ 170OA
• TQM and firms performance: An EFQM excellence model research based survey

  María Leticia Santos Vijande, Luis Ignacio Álvarez-González·2007·International journal of business science & applied management.
  ↗ 142OA
• Frontline employees’ collaboration in industrial service innovation: routes of co-creation’s effects on new service performance

  María Leticia Santos Vijande, José Ángel López Sánchez, John M. Rudd·2015·Journal of the Academy of Marketing Science
  ↗ 133OA
• The market orientation concept in the private nonprofit organisation domain

  Luís Ignacio Álvarez González, María Leticia Santos Vijande, Rodolfo Vázquez Casielles·2002·International Journal of Nonprofit and Voluntary Sector Marketing
  ↗ 131
• Market orientation and social services in private non‐profit organisations

  Rodolfo Vázquez, Luis Ignacio Ortega Álvarez, María Leticia Santos Vijande·2002·European Journal of Marketing
  ↗ 131
• Sustainability in hospitality and tourism: a review of key research topics from 1994 to 2020

  Arturo Molina, María Leticia Santos Vijande, Mar Gómez, et al.·2022·International Journal of Contemporary Hospitality Management
  ↗ 117
• An assessment of innovativeness in KIBS: implications on KIBS' co-creation culture, innovation capability, and performance

  María Leticia Santos Vijande, Celina González-Mieres, José Ángel López Sánchez·2013·Journal of Business and Industrial Marketing
  ↗ 116OA