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Author
Jerry C. Olson
also known as Jerry C. (Jerry Corrie) Olson, Jerry C. Olson, Jerry Olson
Pennsylvania State University
About this author
Works
100
Cited by
13,580
h-index
36
i10
57
Top papers
The Role of Involvement in Attention and Comprehension Processes
Richard L. Celsi, Jerry C. Olson
·
1988
·
Journal of Consumer Research
↗ 2,053
Consumer Behavior and Marketing Strategy
J. Paul Peter, Jerry C. Olson
·
1990
↗ 1,748
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Andrew A. Mitchell, Jerry C. Olson
·
1981
·
Journal of Marketing Research
↗ 1,479
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Andrew A. Mitchell, Jerry C. Olson
·
1981
·
Journal of Marketing Research
↗ 1,007
Cue Utilization in the Quality Perception Process
Jerry C. Olson, Jacob Jacoby
·
1972
·
ACR Special Volumes
↗ 828
Price, brand name, and product composition characteristics as determinants of perceived quality.
Jacob Jacoby, Jerry C. Olson, Rafael A. Haddock
·
1971
·
Journal of Applied Psychology
↗ 661
Disconfirmation of consumer expectations through product trial.
Jerry C. Olson, Philip A. Dover
·
1979
·
Journal of Applied Psychology
↗ 537
Consumer behaviour and marketing strategy
J. Paul Peter, Klaus G. Grunert, Jerry C. Olson
·
1999
↗ 429
Perceived quality : how consumers view stores and merchandise
Jacob Jacoby, Jerry C. Olson
·
1985
·
Lexington Books
↗ 416
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Andrew A. Mitchell, Jerry C. Olson
·
2000
·
Advertising & Society Review
↗ 384
Means-end chains: Connecting products with self
Beth Ann Walker, Jerry C. Olson
·
1991
·
Journal of Business Research
↗ 355
Is Science Marketing?
J. Paul Peter, Jerry C. Olson
·
1983
·
Journal of Marketing
↗ 291
Books
Understanding consumer decision making
2001
·
Taylor & Francis Group
Advertising and consumer psychology
1986
·
Praeger
Surveying South of the River
2022
·
Winter Creek Ranch
Understanding Consumer Decision Making
2000
·
Lawrence Erlbaum
Test Bank
2001
·
McGraw-Hill Education
Using Brain-Wave Measures to Assess Advertising Effects (Working Paper, Report No-83-108)
1983
·
Marketing Science Inst
Understanding consumer decision making
2000
·
Lawrence Erlbaum