Jerry C. Olson

The Role of Involvement in Attention and Comprehension Processes

Consumer Behavior and Marketing Strategy

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Cue Utilization in the Quality Perception Process

Price, brand name, and product composition characteristics as determinants of perceived quality.

Disconfirmation of consumer expectations through product trial.

Consumer behaviour and marketing strategy

Perceived quality : how consumers view stores and merchandise

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Means-end chains: Connecting products with self

Is Science Marketing?