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Author
J. Paul Peter
also known as J. Paul Peter, J.Paul Peter
University of Wisconsin–Madison · Washington University in St. Louis · The Ohio State University · Indiana State University
About this author
Works
67
Cited by
12,649
h-index
31
i10
37
Top papers
Consumer Behavior and Marketing Strategy
J. Paul Peter, Jerry C. Olson
·
1990
↗ 1,748
Reliability: A Review of Psychometric Basics and Recent Marketing Practices
J. Paul Peter
·
1979
·
Journal of Marketing Research
↗ 1,399
Improving the measurement of service quality
Tom J. Brown, Gilbert A. Churchill, J. Paul Peter
·
1993
·
Journal of Retailing
↗ 1,201
Construct Validity: A Review of Basic Issues and Marketing Practices
J. Paul Peter
·
1981
·
Journal of Marketing Research
↗ 986
A Comparative Analysis of Three Consumer Decision Strategies
J. Paul Peter, Lawrence X. Tarpey
·
1975
·
Journal of Consumer Research
↗ 682
Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis
Gilbert A. Churchill, J. Paul Peter
·
1984
·
Journal of Marketing Research
↗ 618
An Investigation of Perceived Risk at the Brand Level
J. Paul Peter, Michael J. Ryan
·
1976
·
Journal of Marketing Research
↗ 611
Reliability: A Review of Psychometric Basics and Recent Marketing Practices
J. Paul Peter
·
1979
·
Journal of Marketing Research
↗ 597
Caution in the Use of Difference Scores in Consumer Research
J. Paul Peter, Gilbert A. Churchill, Tom J. Brown
·
1993
·
Journal of Consumer Research
↗ 569
Construct Validity: A Review of Basic Issues and Marketing Practices
J. Paul Peter
·
1981
·
Journal of Marketing Research
↗ 493
Consumer behaviour and marketing strategy
J. Paul Peter, Klaus G. Grunert, Jerry C. Olson
·
1999
↗ 429
Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis
Gilbert A. Churchill, J. Paul Peter
·
1984
·
Journal of Marketing Research
↗ 342
Books
Marketing management
1986
·
McGraw-Hill Europe
Consumer behavior and marketing strategy
1990
·
McGraw-Hill/Irwin
A preface to marketing management
1985
·
McGraw-Hill Education