K
v
ire
.com
←
Back
Night
Docs
Library
Review
…
Author
David Carson
also known as Carson, David, D Carson, D J Carson
Oregon Health & Science University · University College Dublin · Boston University · Dakota State University
About this author
Works
322
Cited by
9,582
h-index
41
i10
85
Top papers
Qualitative Marketing Research
David Carson, Audrey Gilmore, Chad Perry, et al.
·
2001
↗ 1,342
European Journal of Marketing
David Carson
·
1991
·
Marketing Intelligence & Planning
↗ 851
European Journal of Marketing
David Carson, Audrey Gilmore
·
1993
·
Marketing Intelligence & Planning
↗ 608
SME marketing in practice
Audrey Gilmore, David Carson, Ken Grant
·
2001
·
Marketing Intelligence & Planning
↗ 581
Marketing and entrepreneurship in SMEs : An innovative approach
David Carson, Stanley Cromie, Pauric McGowan, et al.
·
1995
·
TRAP@NCI (National College of Ireland)
↗ 535
European Journal of Marketing
Audrey Gilmore, David Carson
·
1992
·
Marketing Intelligence & Planning
↗ 330
The network construct in entrepreneurship research: a review and critique
Aodheen O’Donnell, Audrey Gilmore, Darryl Cummins, et al.
·
2001
·
Management Decision
↗ 322
Innovative marketing in SMEs
Michèle O’Dwyer, Audrey Gilmore, David Carson
·
2009
·
European Journal of Marketing
↗ 287
SME marketing management competencies
David Carson, Audrey Gilmore
·
2000
·
International Business Review
↗ 219
Marketing at the Interface: Not ‘What’ but ‘How’
David Carson, Audrey Gilmore
·
2000
·
The Journal of Marketing Theory and Practice
↗ 218
The Evolution of Marketing in Small Firms
David Carson
·
1985
·
European Journal of Marketing
↗ 215
Some Exploratory Models for Assessing Small Firms′Marketing Performance (A Qualitative Approach)
David Carson
·
1990
·
European Journal of Marketing
↗ 211
Books
The end of print
1995
·
Chronicle Books