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Author
David A. Aaker
also known as Aaker, D A, Aaker, David A. 1938-, D A Aaker
University of California, Berkeley · Dartmouth College · University of California, Los Angeles · State University of Trade and Economics
About this author
Works
280
Cited by
44,632
h-index
72
i10
144
Top papers
Building Strong Brands
David A. Aaker
·
1995
↗ 3,721
Marketing Research
David A. Aaker, V. Kumar, George S. Day, et al.
·
1970
↗ 3,564
Managing brand equity : capitalizing on the value of a brand name.
David A. Aaker
·
1991
↗ 3,561
Measuring Brand Equity Across Products and Markets
David A. Aaker
·
1996
·
California Management Review
↗ 3,512
Managing Brand Equity
David A. Aaker
·
1991
↗ 3,256
Consumer Evaluations of Brand Extensions
David A. Aaker, Kevin Lane Keller
·
1990
·
Journal of Marketing
↗ 2,475
Managing Brand Equity: Capitalizing on the Value of a Brand Name
Daniel C. Smith, David A. Aaker
·
1992
·
Journal of Marketing
↗ 2,472
Design and Analysis: A Researcher's Handbook
David A. Aaker, Geoffrey Keppel
·
1976
·
Journal of Marketing Research
↗ 2,036
Consumer Evaluations of Brand Extensions
David A. Aaker, Kevin Lane Keller
·
1990
·
Journal of Marketing
↗ 1,563
Strategic Market Management
David A. Aaker
·
1984
·
University of Maribor digital library (University of Maribor)
↗ 1,250
OA
The Effects of Sequential Introduction of Brand Extensions
Kevin Lane Keller, David A. Aaker
·
1992
·
Journal of Marketing Research
↗ 1,171
The Financial Information Content of Perceived Quality
David A. Aaker, Robert Jacobson
·
1994
·
Journal of Marketing Research
↗ 727
Books
Strategic market management
1984
·
J. Wiley
Managing brand equity
1991
·
Free Press
Building Strong Brands
1996
·
Free Press
Advertising management
1975
·
Prentice Hall
Brand leadership
2000
·
Simon & Schuster, Limited
Developing business strategies
1984
·
J. Wiley
Marketing research
1980
·
Wiley
Strategic Market Management (Strategic Market Managment)
2004
·
Wiley