Craig J. Thompson

Consumer Culture Theory (CCT): Twenty Years of Research

Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology

Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories

Speaking of Fashion: Consumers' Uses of Fashion Discourses and the Appropriation of Countervailing Cultural Meanings

The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization

Understanding the Socialized Body: A Poststructuralist Analysis of Consumers' Self-Conceptions, Body Images, and Self-Care Practices

Man-of-Action Heroes: The Pursuit of Heroic Masculinity in Everyday Consumption: Figure 1

Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers' Consumption Stories

Emotional Branding and the Strategic Value of the Doppelgänger Brand Image

Trying to Be Cosmopolitan

Caring Consumers: Gendered Consumption Meanings and the Juggling Lifestyle

The Lived Meaning of Free Choice: An Existential-Phenomenological Description of Everyday Consumer Experiences of Contemporary Married Women