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Author
Christian Homburg
also known as C. Homburg, Christian Homburg, Homburg, C.
Technische Hochschule Mannheim · University of Mannheim · Manchester Grammar School · Karlsruhe Institute of Technology
About this author
Works
975
Cited by
31,417
h-index
87
i10
253
ORCID ↗
Top papers
A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes
Christian Homburg, Christian Pflesser
·
2000
·
Journal of Marketing Research
↗ 1,267
Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay
Christian Homburg, Nicole Koschate, Wayne D. Hoyer
·
2005
·
Journal of Marketing
↗ 1,173
Personal characteristics as moderators of the relationship between customer satisfaction and loyalty?an empirical analysis
Christian Homburg, Annette Giering
·
2000
·
Psychology and Marketing
↗ 1,169
Customer experience management: toward implementing an evolving marketing concept
Christian Homburg, Danijel Jozić, Christina Kuehnl
·
2015
·
Journal of the Academy of Marketing Science
↗ 952
Buyer–Supplier Relationships and Customer Firm Costs
Joseph P. Cannon, Christian Homburg
·
2001
·
Journal of Marketing
↗ 835
How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and the Organic Approach
Christian Homburg, Andreas Fürst
·
2005
·
Journal of Marketing
↗ 751
Does Customer Interaction Enhance New Product Success?
Kjell E. Gruner, Christian Homburg
·
2000
·
Journal of Business Research
↗ 723
Social Identity and the Service-Profit Chain
Christian Homburg, Jan Wieseke, Wayne D. Hoyer
·
2009
·
Journal of Marketing
↗ 658
Handbook of Market Research
Christian Homburg, Martin Klarmann, Arnd Vomberg
·
2017
↗ 613
Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes
Christian Homburg, Wayne D. Hoyer, Martin Faßnacht
·
2002
·
Journal of Marketing
↗ 520
Neglected Outcomes of Customer Satisfaction
Christian Homburg, Xueming Luo
·
2006
·
MADOC (University of Mannheim)
↗ 477
The Link Between Salespeople’s Job Satisfaction and Customer Satisfaction in a Business-to-Business Context: A Dyadic Analysis
Christian Homburg, Ruth Stock
·
2004
·
Journal of the Academy of Marketing Science
↗ 471
Books
Grundlagen des Marketingmanagements
2014
·
Springer Fachmedien Wiesbaden GmbH
Marketingmanagement
2003
·
Springer Gabler
Übungsbuch Marketingmanagement
2010
·
Springer Gabler
Marketing management
2009
·
McGraw-Hill Higher Education
Sales Excellence
2010
·
Springer London, Limited
Marketing's influence within the firm
1998
·
Marketing Science Institute
Kundennähe Von Industriegüterunternehmen
2000
·
Westdeutscher Verlag GmbH
Quantitative Betriebswirtschaftslehre
2000
·
Christian Homburg